Publications  J&M Research 

Marketing Performance Benchmarking Study

In B2B marketing, the performance of the marketing effort has always proven difficult to measure. This current study examines the status quo of the marketing setup of leading industrial companies in the German-speaking world. It measures the maturity of the marketing performance of individual companies compared to their competition. The companies questioned assess their current marketing performance with an average of 60%. In the given conditions, an improvement in performance of over 40% is considered possible. The study highlights the potential factors for improving marketing performance and identifies the key leverage areas.

If you have any queries, please contact Tanja Martini at t.martinijnm.com.

Would you like to review the complete study and its results? You can purchase a copy of the study for 495 Euro plus VAT for a digital and printed version. You can order the Marketing Performance Benchmarking Study using the following form:



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